Our "St Wayne" ad for Nike took top prize at the 2006 Campaign Poster Awards last night. The ad scooped the Best Individual Poster award. It also won the Best Giant Poster Award. When it originally ran during the World Cup it sparked some controversy. It was described as ‘brilliant’ by some and ‘blasphemous’ by The Daily Mail. However, complaints to the ASA were not upheld. In fact, the regulator was quoted as saying, ‘Some people just seem to to want to be offended.’
At the time, we had our own ‘special build’ outdoor site on the side of the Wieden + Kennedy office.